Search This Blog

3/17/15

Advertisers should pay you.

 Advertisers should pay you

Advertising isn't only a waste of our time and attention, our ultimate scarce resource. It is also intensely annoying. So why do we have so much of it?

It is a classic case of market failure. The advertising industry consists of the buying and selling of your attention between 3rd parties without your consent. That means that the cost of access to your attention doesn't reflect its full social cost. Movie theatres, cable channels, phone apps, and so on price the sale of your attention at what it takes to extract it from you - i.e. how easy it is for you to escape their predations - and this is often much lower than the value to you of directing your attenti­on to something else. Since advertisers pay less to access your attention than your attention is worth to you, an excessive - inefficient - amount of advertising is produced. We are all continuously swamped by attempts to distract us from what we actually want to do, like watch a movie or listen to a song, with messages we don't want or need. 

No comments:

Post a Comment

For Purchases and Marketing help, please use our email form.

Subscribe to: Post Comments (Atom)
This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in an effort to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. we believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.

© 2012-2024. The content on this website is owned by us and our licensors. Do not copy any content (including images) without our consent.


Disclosure The disclosure is this, I’m an affiliate marketer and a blogger. When I talk about a product, I often have a affiliate link attached to that product. When someone buys that product, I get paid. It’s that simple. According to the new law from the FTC, I need to disclose this to you.