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12/5/15

The Man Who Revolutionized Magazine Publishing: The Rise of the American News Media (2002)


Henry Robinson Luce (April 3, 1898 – February 28, 1967), was a Chinese-American magazine magnate, who was called "the most influential private citizen in the America of his day".[1] He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans. Time summarized and interpreted the week's news; Life was a picture magazine of politics, culture, and society that dominated American visual perceptions in the era before television; Fortune explored in depth the economy and the world of business, introducing to executives avant-garde ideas such as Keynesianism; and Sports Illustrated explored the motivations and strategies of sports teams and key players. Counting his radio projects and newsreels, Luce created the first multimedia corporation. He was born in China to missionary parents. He envisaged that the United States would achieve world hegemony, and, in 1941, he declared the 20th century would be the "American Century". Nightly discussions of the concept of a news magazine led Luce and Hadden, both age 23, to quit their jobs in 1922. Later that same year, they formed Time Inc. Having raised $86,000 of a $100,000 goal, they published the first issue of Time on March 3, 1923. Luce served as business manager while Hadden was editor-in-chief. Luce and Hadden annually alternated year-to-year the titles of president and secretary-treasurer. In 1925, Luce decided to move headquarters to Cleveland, while Hadden was on a trip to Europe. Cleveland was cheaper, and Luce’s first wife, Lila, wanted out of New York. When Hadden returned, he was horrified and moved Time back to New York. Upon Hadden's sudden death in 1929, Luce assumed Hadden's position. Luce launched the business magazine Fortune in February 1930 and acquired Life in order to relaunch it as a weekly magazine of photojournalism in November 1936; he went on to launch House & Home in 1952 and Sports Illustrated in 1954. He also produced The March of Time weekly newsreel. By the mid 1960s, Time Inc. was the largest and most prestigious magazine publisher in the world. (Dwight Macdonald, a Fortune staffer during the 1930s, referred to him as "Il Luce", a play on the Italian Dictator Mussolini, who was called "Il Duce").) President Franklin D. Roosevelt, aware that most publishers were opposed to him, issued a decree in 1943 that blocked all publishers and media executives from visits to combat areas; he put General George Marshall in charge of enforcement. The main target was Luce, who had long opposed FDR. Historian Alan Brinkley argued the move was "badly mistaken", for had Luce been allowed to travel, he would have been an enthusiastic cheerleader for American forces around the globe. But stranded in New York City, Luce's frustration and anger expressed itself in hard-edged partisanship.[4] Luce, supported by Editor-in-Chief T. S. Matthews, appointed Whittaker Chambers as acting Foreign News editor in 1944, despite the feuds Chambers had with reporters in the field.[5] Luce, who remained editor-in-chief of all his publications until 1964, maintained a position as an influential member of the Republican Party.[6] An instrumental figure behind the so-called "China Lobby", he played a large role in steering American foreign policy and popular sentiment in favor of Nationalist leader Chiang Kai-shek and his wife Soong Mei-ling in their war against the Japanese. (The Chiangs appeared in the cover of Time eleven times between 1927 and 1955.[7]) It has been reported that Luce, during the 1960s, tried LSD and reported that he had talked to God under its influence.[8] Once ambitious to become Secretary of State in a Republican administration, Luce penned a famous article in Life magazine in 1941, called "The American Century", which defined the role of American foreign policy for the remainder of the 20th century (and perhaps beyond). http://bit.ly/1HN6lbk



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